Audit. Develop a systematic approach to idea generation through the use of morphological analysis. Apply different brainstorming techniques. Be proficient in the application of the 6 thinking hats tool in different life scenarios. Innovate on an existing product, service or situation applying the SCAMPER method. Learn how to apply tools and techniques to better solve problems, generate ideas, and excel in your chosen career.
Audit. Identify problems and gaps in industries that can be solved through product development. Conduct market research and customer interviews to assess the usefulness of your idea. Develop and test a Minimum Viable Product (MVP).
Explore key concepts relating to business development while working with their team to create a product. Topics from market analysis to minimum viable product creation, through lectures, videos, and readings. Progress their idea into a real product. Course includes: Business Idea, Market Analysis, Is the Need True? Market Pain Testing Via Interviews, Value Proposition, Total Addressable Market Size, Minimum Viable Product Development & Testing.
Are you a business professional who wants to become more innovative? This course will introduce you to a hands-on design approach for finding new business opportunities. You’ll be challenged to create your own concepts that generate new business opportunities.
- Design at a strategic level makes an organisation more innovative
- Ways designers discover new business opportunities
- Translating business insights into valuable concepts
- Making a concept produce wanted outcomes
This course covers the process of identifying and quantifying market opportunities, then conceptualizing, planning, and starting a new enterprise. Students develop detailed business plans. It is intended for students who want to start or further develop an existing business, be a member of a mgmt team in a new enterprise, or better understand innovation processes.
On PPT slides/deck:
- Slide 59
- Slide 61*
- Slide 67*
- Slide 70*
Make prototypes as way to work out ideas in addition to expressing them, build to think strategy where using sketching to work out early ideas and share with others.
Audit. Critical methods for requirements gathering & brainstorming design alternatives. Design life cycle. Process that investigates user needs, brainstorm potential designs, create prototypes, & evaluate those prototypes.
Design life cycle structure: needfinding, brainstorming, prototyping, & evaluation.Needfinding in the design life cycle.Mechanisms for active needfinding, including surveys, interviews, & focus groups.Approaches to personal needfinding, including participant observation & apprenticeship. Ways to observe organic interaction, such as naturalistic observation or investigation of workarounds. The data inventory, a structure for ensuring you understand your user & their problems. Approaches to brainstorming design ideas, both individually & in groups. Methods for further exploring design ideas, such as storyboards.
Audit. Learn to design products & services. Go from understanding user in context to defining a challenge & making designs.
Step 3: Defining a design challenge• How to identify key design problems when looking at user's current situation?• How to define a useful design challenge that will drive creative phases of design?
Step 4: Generating ideas• How do we generate ideas?• How do we filter ideas?
Step 5: Developing concepts (Optional: Prototyping Concept)• What is a design concept & how do we develop it?• How to evaluate & decide between them?
Step 6: Testing with user & final presentation (Optional: Testing Prototype of Concept)• How do we test key qualities of a concept?
Audit course. Potentially applicable:
- How to transfer trends & insights from external environment into products
- How to understand what customers want by identifying latent needs
- How to manage “fuzzy” Frontend of Innovation from opportunity recognition to concept validation
- What are the key methods to gain important Market Insights?
- How to evaluate concepts based on concept testing with customers or rapid experimentation?
View course materials
- Unique value proposition of company's venture. Identify and analyze target market segments, utilizing demographic and psychographic data to effectively engage potential customers.
- Create detailed customer journey maps that outline the touchpoints and experiences customers have with the business, optimizing these for greater satisfaction and retention.
- Familiarize yourself with the legal and regulatory aspects of operating, including business structures, permits, licenses, and more.
- Construct a robust marketing plan that includes goals, strategies, and metrics for achieving goals, ensuring alignment with overall business objectives and facilitating sustainable growth.