Product Discovery Examples
List by Adeline Swires
[Recommended to consider resources like OpenCourseWare (MIT, TU Delft), Stanford d.school Library, OpenStax, etc.]
Audit. Designed to demystify the steps involved in product development, this course takes a practical approach to develop innovation/business creation thinking and skills critical to take initiative and develop ideas into reality. Developed to support researchers create impact from research but equally relevant for individuals preparing for careers filled with innovation. Includes insights from researchers turned academics, founders, and industry leaders. No prior knowledge is required or assumed.
Audit. User experience design, user interface design, human factors engineering. You’ll discover how different views of the user’s role affect the scope we use to evaluate interaction. These perspectives will be crucial to move forward in designing interfaces to ensure considering what goes on inside the user’s POV, as well as in the environment around them. Learn the gulfs of execution and evaluation to determine how easily the user can accomplish their goals in a system and how well they can understand the results of their actions. All of user interface design can be seen as taking steps to bridge these gulfs. With these tools, you’ll be well-equipped to start designing effective products. Discoverability, affordances, perceptibility, constraints, error tolerance, and more.
- Design Project Scoping Guide
- Experiment Expedition
- Idea Expedition
LibGuides: Innovation & Entrepreneurship: Examples of Market Research Tools
This course introduces new product development. Topics include technology transfer, relations between science and technology, and the innovation process.
List of resources open and accessible.
OpenEd CUNY & Additional OERs:
Often we think of products or experiences, or even larger systemic areas to design for, but are we considering the whole landscape?
Marketing research may be divided into methods that emphasize understanding “the customer” and methods that emphasize understanding “the market.” Emphasizes qualitative methods (interviews, focus groups, Voice of the Customer, composing questions for a survey) with customers. The companion course (15.822) deals with the market and emphasizes quantitative methods (sampling, survey execution, quantitative data interpretation, conjoint analysis, factor analysis).
The methods covered in 15.821 are often used in the “front-end” of market research project, whose second-stage is a quantitative survey. The quality of information gathered in the second-stage is greatly enhanced in this way.